I think it’s safe to say that the main motivation of opening a brewery is that we would all like to make a living brewing beer. But to make a living in this business you have to sell the beer you make. Thanks for reading The Affordable Brewery! Subscribe for free to receive new posts and support my work.
This could apply to a lot of small businesses. I am part of a family run manufacturing business. Yes selling wholesale - 56 years. Yes you get beat up on price, some of your customers will sell you out literally for a nickle for an inferior product where they reject parts at rates up to 50%. Yet they want us to lower our price to the competitors. We have a reject rate of less than .1%. We inspect our product during manufacturing and before it goes out the door. Recently we started selling retail - whole different ball game. We take our minuscule wholesale profit and the retail mark up. We don't work as hard but we dont have to because the profit margins are far greater and we pick what we market to just the more profitable items - Its Christmas year round on profits. As a small business selling wholesale is a road to as you say work work work. Meanwhile the retailer is somewhere from time to time having umbrella drinks on a far away beach.
This could apply to a lot of small businesses. I am part of a family run manufacturing business. Yes selling wholesale - 56 years. Yes you get beat up on price, some of your customers will sell you out literally for a nickle for an inferior product where they reject parts at rates up to 50%. Yet they want us to lower our price to the competitors. We have a reject rate of less than .1%. We inspect our product during manufacturing and before it goes out the door. Recently we started selling retail - whole different ball game. We take our minuscule wholesale profit and the retail mark up. We don't work as hard but we dont have to because the profit margins are far greater and we pick what we market to just the more profitable items - Its Christmas year round on profits. As a small business selling wholesale is a road to as you say work work work. Meanwhile the retailer is somewhere from time to time having umbrella drinks on a far away beach.